“This Pride month, Skittles is removing its rainbow, but replacing it with much-needed conversations about the LGBTQ+ community and a visible stand of solidarity,” GLAAD President and CEO Sarah Kate Ellis said in a release. Last year, Bud Light sold rainbow-colored aluminum bottles in bars nationwide and donated $1 from each case sold. This isn’t the first time a brand has partnered with GLAAD in this way. The brand released these packs in Canada, Germany, and the United Kingdom in previous years.įor the US launch, the brand partnered with LGBTQ+ advocacy group GLAAD, and for every pack of gray skittles sold $1 will be donated to the group up to $100,000. This isn’t the first time the gray candies are being sold in stores. Even though you won’t be able to see the rainbow colored candies, you’ll still get to taste the rainbow with the same original fruity Skittles flavors. Gray limited-edition “Pride Pack” candy bags will hit the shelves of CVS and select Walmart stores next week until the end of June. Skittles are going colorless with both their packaging and their product for all of June, saying “only #OneRainbow matters.” The candy that’s known for its iconic rainbow is ditching their colorful symbol for Pride Month to celebrate and support the LGBTQ+ community. Please look at the time stamp on the story to see when it was last updated.
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